HOW TO DESIGN YOUR BEST SIGN!
by First Sign
(Of course, our pros at First Sign are always available to help you!) A few things to consider in designing the best sign:
- Signs that are readable from a distance or from a moving vehicle should be short and to the point.
- Readable Letters are important; In most cases a simple Bold Font (or type style) is best.
- Block style letters are easier to read, medium or bold letters may read better than thin letters. (note: Helvetica Type style is highly ranked for readability and often used for Airports and Public facilities.)
- Bold Block or simple type styles will get attention and will be more readable than decorative script type styles. You can test your type style by a typing a word in several type-styles. Tape it up on a wall and view it from across the room
3. White space
- Allow for open area around your sign message. A crowded sign layout does not attract viewers.
- 60% White area and 40% copy may be a good rule of thumb. This gives your sign breathing area and gives your lettering a contrast to the background.
4. Colors and contrast
- Strong contrast between Background Color and Lettering Color is essential for a good sign layout Colors
- Strongest color Contrast combinations rated in order of legibility from a distance:
- 1.Black on Yellow,
- 2.White on Black,
- 3. Yellow on Black,
- 4.Black copy on White,
- 5.Blue on white,
- 6.white on blue,
- 7.Blue on yellow,
- 8.Yellow on blue,
- 9.Green on white,
- 10.White on Green,
- 11.Red on White,
- 12.White on Red,
- 13.Red on Yellow,
- 14.Yellow on Red.
5. Sign Location
- Outdoors Consider distance and traffic speeds when designing your sign.
- Example A:· Sign used on building or along a road (100 ft from road) – Traffic speed will affect readability, example : A car passing a sign with 6” letters at 25 mph, 6” letters will be legible for 8.2 seconds. At a faster speed of 45 mph, 6” letters will be legible for only 4.5 seconds.
- Example B: Indoor signs in a Mall or building: 1” letters can be read by most viewers at 10 ft – (30 ft if 20/20 vision) 5” letters can be read by most viewers at 50 ft – (150 if 20/20 vision)
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