Our Blog

Road Sign Colors and Shapes

info@firstsign.com — Tue, 31 Jan 2023 23:00:00 -0600

Do you know your Road signs?

TIPS for Great Signs

info@firstsign.com — Fri, 02 Dec 2022 10:00:00 -0600

Simplicity + Legibility + White Space + Colors and Contrast

Do you know Road Sign Colors and Shapes ?

info@firstsign.com — Thu, 22 Aug 2019 08:34:00 -0500

when automobiles were invented, there were no paved streets, no signs, and motorists had accidents, ran off the road....

ABC: Signs as Marketing

info@firstsign.com — Tue, 28 Jun 2016 08:00:00 -0500

At a minimum, your sign should

Attract new customers,

Brand the business and

Create impulse sales.

Your on-premise sign should identify your business, mark its location,and convey the right image of your company.

But, most importantly, it should communicate is what you are selling.

Attract New Customers

Attracting the new customer is essential to your profitability.

Research indicates that 85% of your customers live or work within a five-mile radius of your business. Yet, per the U. S. Census Bureau, 18.6% of the population relocates annually. This means every year you're losing customers.

To grow your business, you must continually increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage.

Brand the Business

When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called "top-of-mind awareness”. Top-of-mind awareness is built and reinforced through repetition.

Since, 85% of your customers live or work within a five-mile radius of your business, they pass your location 50 to 60 times a month. To build top-of-mind awareness and brand your business, your sign should be designed to command attention every time they pass.

Your business name, logo, company colors, catch phrase, etc., should be consistent on your signs, vehicles, letterhead, business cards and print ads. All of these coordinated efforts build recall and recognition to brand your business in the mind of the consumer.

Create Impulse Sales

Today's consumers are too busy to search for you or wander around comparison-shopping. They are more likely to stop at the first convenient place they see that seems to sell what they need.

Who hasn't been driving down the street, stopped at a store and made a purchase, merely because they saw the sign? Best Buy discovered that about 17% of its customers were people who did not intend to stop there but did so specifically because they saw the sign.

Least Expensive - Most Effective!

info@firstsign.com — Tue, 14 Jun 2016 09:00:00 -0500

Some things you might not know about on-premise signage:

Signage is the least expensive but the most effective form of advertising.
Signage can be responsible for half of your customers – that’s right, 50%!
Signage is so important that without it you may not get a loan for your business without one.
Signage is an investment that will pay a return many times over.
A well-designed, well-placed sign can generate huge profits, especially when part of an overall marketing strategy.

Your sign is your voice on the street. It communicates with passing pedestrians and motorists. It convinces them to come and do business with you.

In order to compete in today's competitive marketplace, you must think of your sign as a sophisticated, powerful marketing tool. It should work for you 24 hours a day, 7 days a week, 365 days a year, creating the first impression of your business, telling people who you are, where you are and what you offer.

Data courtesy of signs.org.

HOW TO DESIGN YOUR BEST SIGN!

info@firstsign.com — Tue, 07 Jun 2016 13:31:00 -0500

(Of course, our pros at First Sign are always available to help you!) A few things to consider in designing the best sign:

1. Simplicity

Signs that are readable from a distance or from a moving vehicle should be short and to the point.

2. Legibility

Readable Letters are important; In most cases a simple Bold Font (or type style) is best.

Block style letters are easier to read, medium or bold letters may read better than thin letters. (note: Helvetica Type style is highly ranked for readability and often used for Airports and Public facilities.)

Bold Block or simple type styles will get attention and will be more readable than decorative script type styles. You can test your type style by a typing a word in several type-styles. Tape it up on a wall and view it from across the room

3. White space

Allow for open area around your sign message. A crowded sign layout does not attract viewers.

60% White area and 40% copy may be a good rule of thumb. This gives your sign breathing area and gives your lettering a contrast to the background.

4. Colors and contrast

Strong contrast between Background Color and Lettering Color is essential for a good sign layout Colors
Strongest color Contrast combinations rated in order of legibility from a distance:
1. 1.Black on Yellow,
2. 2.White on Black,
3. 3. Yellow on Black,
4. 4.Black copy on White,
5. 5.Blue on white,
6. 6.white on blue,
7. 7.Blue on yellow,
8. 8.Yellow on blue,
9. 9.Green on white,
10. 10.White on Green,
11. 11.Red on White,
12. 12.White on Red,
13. 13.Red on Yellow,
14. 14.Yellow on Red.

5. Sign Location

Outdoors Consider distance and traffic speeds when designing your sign.

Example A:· Sign used on building or along a road (100 ft from road) – Traffic speed will affect readability, example : A car passing a sign with 6” letters at 25 mph, 6” letters will be legible for 8.2 seconds. At a faster speed of 45 mph, 6” letters will be legible for only 4.5 seconds.
Example B: Indoor signs in a Mall or building: 1” letters can be read by most viewers at 10 ft – (30 ft if 20/20 vision) 5” letters can be read by most viewers at 50 ft – (150 if 20/20 vision)

Earth Day April 22 Do you recycle? We can help!

info@firstsign.com — Fri, 20 May 2016 15:45:00 -0500

Earth Day APRIL 22 - Do your part to recycle

Welcome to First Sign!

info@firstsign.com — Sun, 10 Apr 2016 18:04:00 -0500

Thank you for visiting us online! We are excited to launch our new mobile friendly First Sign website and blog.

You will find our new website format easier to use and more organized product information. Customer feedback helps us improve - Let us know your needs! Many of our website improvements have happened from customer suggestions and needs.

We look forward to sharing our 30+ years of sign making and product information with you in blog posts and with updates and information on our products

First Sign Corporation is a family owned & operated sign manufacturing business. We have been dedicated to serving our customers and our local communities since 1983.

First Sign Corporation has been an integral part of the Pompano Beach / South Florida community with a reputation for outstanding service and commitment to customer satisfaction to customers throughout the U.S.

First Sign specializes in reflective traffic signs meeting DOT specs and stock the signs you need. We have 1000's of signs in Stock and offer prompt custom products including Custom Construction Signs and Project Site Signs, Safety information signs, and Property Management signs.You can customize your signs in your choice of materials: reflective aluminum, banners, plastic, magnetic, or plywood.

‘With our state of the art equipment, commitment to quality materials, and proven recognition and awards in our Graphic design, our customers see us as a source to fulfill their needs in reflective Traffic signs and Property Signs, Vehicle Graphics, Decals and more.

First Sign is committed to:

Quality products meeting DOT and MUTCD specifications
On time service, to meet and exceed our customer expectations.
To educate and provide the customer with the right products. (You can count on FIRST SIGN to get you through your fire & safety inspections with the right signs.)